Description
*THIS ITEM IS A DIGITAL PRODUCT. ONCE YOU PURCHASE THIS ITEM YOU WILL HAVE IMMEDIATE ACCESS TO THE PRODUCT.
This product is a collection of Evernote documents. This blogging package is also available in Scrivener and Microsoft Word formats.
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If you’re ready to create your next course or workshop then this package is perfect for you.
Creating an online course, or in person workshop could be exactly what your therapy business needs to help bring more exposure to your business. Courses and workshops are also an excellent way to create alternative income for your art therapy business.
Maybe you’ve considered creating a course before but abandoned the idea because it seemed too much work for an uncertain outcome.
Creating a course can be daunting from designing your course structure, to creating your course content, and then finally putting into place the most effective marketing techniques to sell your course.
This course planner package provides a roadmap on how to get your course completed from the first step of coming up with your course topic, all the way through to creating course content and then finally launching your course.
The course planner package does not contain generalised information about courses but instead provides nitty gritty detail on how to execute the necessary steps to get your course completed.
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The package includes 4 major sections:
- Course Admin – the course admin section will help you to establish the administrative foundation that will help support your course creation process. Setting up the basic admin structure you need will help boost your productivity and efficiency in getting your course completed.
- Course Design – this section will help provide you with the core decisions that have to be made about your course topic, format and delivery method. Included is the essential components of creating your course modules.
- Marketing – once your course is completed, you will need to implement an effective strategy to market your course. This section contains specific details about the marketing assets you will need and the sales channels you should market.
- Worksheets – here’s where you get to work! These worksheets provide all you need to complete your course fast!
Using the resources in this package makes the process of creating your course so much easier.
This package will save hours of wasted time trying to understand what you need to organise, create and market your course for your therapy business.
If you’ve always wanted to create a course but struggled to find a place to start, this package will provide you with a clear direction to get your course completed.
The package is full of actionable worksheets to help get your course done!
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After working through this package you will:
- Have a step by step project plan to create your next course
- Centralise all of your course assets for easy updating
- Select tech gear to create your course and 3rd party platforms to host your course
- Create an effective customer sales funnel to sell your course
- Construct your sales emails using our email outlines
- Decide on your course topic, form and method
- Create your course using the module template
- Create the necessary marketing assets you will need for your course
- Devise a blogging strategy to help market your course
- Use the 30 day planner to complete your course
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The contents of this package include the following sections:
COURSE ADMIN
- Master Checklist
- Admin
- Tech
- Financial
- Folder Structure
- Planning
- Customer Sales Funnel
COURSE DESIGN
- Course Topic
- Course Format
- Course Delivery
- Course Creation
MARKETING
- Marketing Assets
- Blogging
- Social Media
- External
WORKSHEETS
- Worksheet List
- Master Checklist
- Important Links
- Financial
- Folder structure
- Sales funnel
- 30 Day Planner
- Course modules
- Sales page content
- Email outlines
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Below is a breakdown of the individual sections within each major category in this package.
COURSE ADMIN
Master Checklist
The master checklist contains the necessary steps to complete your course. It also includes an additional checklist of things to do for an in-person workshop.
Admin
It’s important to centralise the administration of your most important documents and files used to create your course including lead magnets, sales pages, your folder structure, software, payment system access, and policy documents.
Tech
Use our comprehensive list of tech gear including administration tools as well as content creation, course delivery and marketing tools and software.
Financial
Included in this Course Planner Package is an excel spreadsheet that you can use to calculate the number of courses you need to sell to break even. You can also use the spreadsheet to record your estimated profit and your actual profit once your course has been completed.
Folder Structure
Included in the Course Planner Package is a suggested folder structure to help keep your documents organised for quick access. We’ve also included a file naming template to help you improve your information management process.
Customer Sales Funnel
A sales funnel helps you craft your marketing message to your audience. Included in the Course Planner Package are 3 different sales funnels and the steps involved in marketing your course.
Planning
Included are the basic steps to plan your course workflow, including suggested programs to use to set up your course management system.
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COURSE DESIGN
Course Topic
Included in this section are the questions you need to consider before finalising your course topic. Also included is a list of online sources to help consolidate your course topic ideas.
Course Format
You can choose to deliver your course using a variety of different formats. You can also mix and match different formats. Included is some suggestions on how to structure your course format.
Course Delivery
This package will help you decide on your course delivery method including suggestions on how to host your course online.
Course Creation
Use the provided checklist to create your course content. Use the module templates as a guide on what content to include in each module. Included is 2 examples of a module structure including single lesson and multiple lessons.
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MARKETING
Marketing Assets
Throughout the marketing process, you will need to create many documents, files and images to create your marketing materials. Included is a list of the common items you will need to market your course. Also included is a sales page example layout and a checklist of key components that should appear on your sales page.
Blogging
Your website is a central hub to market your course and your blog is the key place to promote your course. Included are details about creating your necessary lead magnet along with a list of 20 Lead Magnets you can use for your course.
Social Media
In this package is a simplified list of the items you should be publishing on your social media platforms while launching your course. Included are important tips about creating a hashtag/tag list to help boost the visability of your course.
Email
Included is 2 example of how you can schedule your email content based on your course structure. Learn about the educational emails you should include in your email content, including some useful examples of specific educational emails you can write.
External
In the Course Planner Package you will find details about where to market your course externally.
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WORKSHEETS
Worksheet List
This is a summary list of the worksheets available to use in your Course Planner Package.
Master Checklist
The master checklist contains the necessary steps to complete your course. It also includes an additional checklist of things to do for an in-person workshop.
Important Links
Use this template to record your important links used in your course including payment systems, course pages, social media, course management software, marketing links and more.
Financial
Use this Excel spreadsheet to calculate the number of courses you need to sell to breakeven. You can also use the spreadsheet to record your estimated profit and your actual profit once your course has been completed.
Folder Structure
Use the suggested folder structure to help keep your documents organised for quick access. Also included is a file naming template to help you improve your information management process.
Sales Funnel
Use the 3 different scenarios below to build your ideal sales funnel. You can use one of the examples below or use a combination. Your sales funnel should suit your course and your audience.
30 Day Planner
Use this 30 Day Planner to set weekly and daily to-do’s to get your course completed. Included is the 4 main goals you will need for each course you create.
Course Modules
Use the module templates as a guide on what content to include in each module, including your welcome module and final summary module.
Sales Page Content
Use the sales page layout graphic as a guide to create your sales page. Also included is a template to craft your headlines, details and benefits and overall sales page structure.
Email Outlines
Use these outlines as a guide to construct your email content for each step in your sales funnel. Includes 6 email outlines that are necessary for your course launch.
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NOTE: For purchases within Australia, this product is subject to 10% GST which is included in the listed price.
For international purchases outside of Australia, this product is NOT subject to any tax.
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REFUND POLICY:
Due to the nature of these items as digital downloads, no refunds will be accepted. Please make sure to check all images and read through descriptions carefully before making your purchase.
COPYRIGHT INFORMATION:
The copyright to all download files remains with Art Therapy Resources. Files are intended for use by the purchaser, and may not be copied, shared, distributed or resold in the original or altered format.
Customer satisfaction is very important to us. If you are experiencing any issues with your purchase, please contact us immediately via email so that we can resolve any issues for you.
