What are Brand Image Assets and Why Do I Need Them?

Brand image assets refer to the visual images that you use when marketing your company. If you aren’t sure what brand image assets are, it can be explained by the term itself:

• Brand – mainly relates to the visual representation of your business. This includes the logo, tagline, fonts, colours and style.
• Image – this refers to all of your marketing materials that are images including logo, social media graphics, and advertising
• Assets – these are your resources which in this case refers to the actual file images

Creating brand image assets represents an entire visual package of all of the items that you will use to portray your business to the public. Once you have created the initial style of your brand, this will then be applied to all future image assets that you need so that your business image is visually consistent.

Having visual consistency for your business brand is an important consideration to building your business. Your visual business image represents your business and its values to your potential clients.

Having an established business brand helps in a number of ways:

• Makes your business look professional
• Makes your business unique amongst other competitors
• Helps convey your business identity to potential clients and industry networks
• Builds loyalty and trust
• Conveys your business values
• Makes your business memorable amongst many offline and online platforms

The type of image assets you will need to create depends on how your business operates. If you operate and advertise within your local community, then you will require items such as business cards, letterheads, and office signage.

If you operate and advertise online, then your image assets will include images for your website, social media, and online advertising.

Below is a list of some of the assets you may need over the course of your business for both offline and online purposes:

OFFLINE:

• Logo
• Letterhead
• Business card
• Brochures
• Labels
• Promotional products – pens, mugs, bags, stickers etc
• Flyers, leaflets
• Invoices
• Signage – office, car
• Stamps
• Workshop materials

ONLINE:

• Website images
  • Logo
  • Headers
  • Blog featured images
  • Favicon
  • Icons
  • Hero images
• Social media
  • Profile images
  • Headers
  • Covers
  • Thumbnails
  • Templates
  • Video overlays
  • Image overlays
  • Watermarks
• Documents
• Letterheads – headers, footers
• Ebook style guide
• Newsletter style – headers, footers
• Ecourse images and documents

Below are some example of branded image assets from Art Therapy Resources to illustrate how you can create a cohesive set of brand image assets and use them across various platforms:

Website Logo


Facebook Header
Twitter Header
YouTube Header
Ebook, Document, Workbook, PDF handout header



Favicon
Facebook profile
Twitter profile
Instagram profile
Pinterest profile


Email Signature


Letterhead


Social Media image templates


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Need help with creating your brand image assets?
If you need help to create your brand image assets, we have 2 options available in our store.


If you need an initial logo design, you can view our options here

Once you purchase a logo design, you will receive a logo design guide that will detail the process of working with us to design your logo. The guide includes suggestions for the style, font and colour options you may wish to use in your logo design.

WHAT’S INCLUDED IN YOUR LOGO PACKAGE ?

1. Logo Design Concepts x 3
2. Revisions x 3 once main logo concept is agreed on
3. Approximate delivery 2-4 days
4. File formats x 3 (5 files total including):
   .jpg (72dpi and 300dpi)
   .png (72dpi and 300dpi)
   .ai or .psd depending on design (300dpi)

WHAT WE NEED FROM YOU TO GET STARTED:

1. Name of your preferred style from the guide.
2. Colour preferences
3. At least 2 font preferences
4. Your business name
5. Do you have a tagline?
6. Any additional images, links or ideas to use for inspiration



We also offer a full brand image design service which includes your logo design and other branded images for letterhead, social media and email. Read more about these options HERE

WHAT’S INCLUDED IN YOUR BRAND IMAGE PACKAGE

LOGO DESIGN:

• Logo design concepts x 3
• 3 revisions once main logo concept is agreed on
• Approximate delivery 2-4 days
• 3 file formats (jpg, png, ai or psd)

BRAND IMAGES:

• Favicon
• Social media profile and header images for Facebook – 2 files .jpg format
• Social media profile and header images for Twitter – 2 files .jpg format
• Social media profile image for Instagram – 1 file .jpg format
• Social media profile image for Pinterest – 1 file .jpg format
• Email signature – we provide 3 alternatives chosen from the list of 6 provided in the guide
• Business card – front and back designed
• A4 Letterhead in Word

NOTE: Images are created for 4 social media platforms. If you prefer alternative platforms to any of the 4 listed above, we can swap them for you. For eg, if you do not want a Pinterest profile but you would like a LinkedIn profile.

You can read more about the packages in our store HERE. 

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